Mailshake vs Instantly: which should you choose?
Mailshake: Pick Mailshake for straightforward multichannel outreach without a learning curve — just know the per-user pricing adds up and deliverability tooling is lighter than dedicated senders. Instantly: Best when you need volume fast and can keep the sending system tidy. On current review data, Instantly is the stronger default, but the right pick still depends on workflow fit.
Best default from review data
Instantly
Instantly leads on the current OutboundXYZ score (8/10 vs 7.2/10). Still read both reviews if Mailshake's best-fit case matches your team better.
Pick Mailshake if
Pick Mailshake for straightforward multichannel outreach without a learning curve — just know the per-user pricing adds up and deliverability tooling is lighter than dedicated senders.
- SMB teams wanting simple multichannel outreach
- Reps who value speed over deep configuration
- Adding phone touches to email cadences
Pick Instantly if
Best when you need volume fast and can keep the sending system tidy.
- Founders testing offers
- Agencies with many inboxes
- Teams that want speed over ceremony
| Decision point | Mailshake | Instantly |
|---|---|---|
| Overall score | 7.2/10 - Situational | 8/10 - Worth it |
| Best buyer | SMB teams wanting simple multichannel outreach, Reps who value speed over deep configuration, Adding phone touches to email cadences | Founders testing offers, Agencies with many inboxes, Teams that want speed over ceremony |
| Setup burden | Beginner-friendly: Connect a mailbox, upload a list, and launch a sequence in minutes — concierge onboarding and deliverability training come included. | Beginner-friendly: Connect inboxes, import a list, and launch a sequence in well under an hour. Most teams are live the same day. |
| Ops depth | Medium - Run multichannel cadences, Personalize email at scale, Advanced scheduling and throttling | Medium - Send at volume across unlimited inboxes, Keep mailboxes warm automatically, Find prospects in the bundled database |
| Starting price | $29/mo - Billed monthly or annually | $47/mo - Monthly or annual; $37.60/mo is the annual-effective Growth price. |
| Main tradeoff | No free trial — payment is required up front | Monthly Growth is $47; $37.60/mo is annual-effective |
Need the longer cut?
Read the individual reviews before you swap tooling.